Birkenstock [AW26] — Victor Maza

[Victor Maza]

Art & Creative Director

[About]

A globally experienced, well-rounded creative based in Amsterdam, working internationally. Musician, Art Director, Filmmaker and Creative Director, specialising in culture and lifestyle, shaping bold ideas from concept to production with strong craft, a social mindset and a collaborative spirit.

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[Work]

[WIP] HOKA x JD [Block 01]
[WIP] Under Armour Football
Birkenstock [AW26]
Birkenstock [SS26]
Birkenstock [Member Days]
Birkenstock [Valentine’s]
Estrella Damm [Match Day]
Heinz [Las Chicas]
HOKA [Clifton Pro]
HOKA [Speedgoat 7]
HOKA [Global Running Day]
HOKA x Zalando [Clifton 11]
Lidl [Heels]
Mahou x LaLiga

[Personal]

Between big data and the soul
Angeladorrrm
Massa
Shot & Forgot

[Contact]

hello@victormazariegos.com
Instagram

Birkenstock [AW26]

[Brief]

Spotlight Birkenstock's Moc Toe heroes alongside its wider closed-toe portfolio, reinforcing the brand's position as the leading footbed brand for a modern, style-driven consumer. Content needed to resonate across both the UK and France.

[Idea]

For All States of Mind reimagined the workspace as a mindset rather than a place. Two personas, The Dreamer and The Decider, carried their office out onto the street, ironing a shirt on a corner, filling a cup at a water cooler mid-pavement, tying a tie in a mirror leaned against a wall. Editorial, surreal and grounded, each vignette turned an ordinary office task into a street scene, with the shoes always in frame and always the anchor of the story.

[Output]

Shot entirely in London with the Edgware Road area standing in for the UK and Belgravia standing in for France, styled by Olly Paton and set designed by Marco Turich, and captured by photographer Xavier Casanueva and Alba Fredenand. Six vignettes ran across stills and social video, with native copy direction in English and French, delivering a full content system of on-model, product and group shots across both markets